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Observances: National Nurse's Week
Role
Content strategist and writer: Wrote key messages and story outlines that were thread through video production, intranet/internet stories and social media posts.
Project type
Multi-media communications campaign
HGC collaborated with the business and HR leaders at a regional insurance nonprofit to celebrate National Nurses Week. The campaign kicked off with a recorded message from its chief medical officer, which was shared across internal and external channels. Written stories followed celebrating staff commitment to members.
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